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ALISON MCCABE
BUSINESS DEVELOPMENT
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How to Increase the Value of your Deal
Growing the value of your deal is one of most challenging aspects of the qualification process. When a client rings up asking for 10...


How to Build Quality Pipeline?
This year my team struggles to build quality pipeline. Almost 70% of opportunities were not being accepted by Account Executives and I...


Attention Sales: Here’s how to cleverly answer your prospect’s trick questions
56% of sales do not happen because of the inability of the sales agents to answer the prospects' queries. One of the most common...


Are monetary incentives counterproductive in Sales?
A colleague and I were chatting about end of year SPIFFS and incentives to close more business. Having worked in a sales environment for...
Diagnosing the pain like a pro
Finding someone’s pain is probably one of most difficult activities to do. In today’s self-serve digital era, people are frequently...


7 Golden Rules to Effective Campaigning
Ensuring Best Results from a Combined Marketing and Sales Campaign Everyone is planning for 2020. 2020 is this infamous year when every...


My ‘Must-Reads’ this winter
Winter is approaching. Nights are getting longer, the hats and scarves are making an appearance. What better way to enjoy the festive...
Let the (Sales)force be with you.
Salesforce, in so many ways, is like Star Wars: You either love it or you hate it. I, personally, have a love-hate relationship with...
Scared of Presenting?
I love presenting. That feeling you get when you take center stage, adrenaline pumping and your audience eagerly waiting to soak up all...
How to eat healthy at the office
Anyone who works in an office will know that eating healthy is a daily challenge. When you get to that mid-morning craving or afternoon...
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